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WHAT IS SUSTAINABLE FASHION?

Sustainability in fashion is the movement that aims to minimise the negative impact of the fashion industry on the environment and society. This concept is based on the three pillars of sustainability, which include environmental, social, and economic aspects.



In recent years, the fashion industry has come under fire for its significant contribution to pollution, waste, and labor exploitation. Sustainable fashion aims to address these issues by using environmentally friendly materials and production methods, reducing waste, promoting ethical labor practices, and fostering a circular economy.



This movement has inspired a wave of eco-friendly and ethical fashion brands, which are committed to promoting sustainable fashion practices. From using recycled fabrics to reducing water usage in production, these brands are pioneering a new way of doing fashion that respects both people and planet.



In addition to individual efforts by brands and consumers, there is also a growing trend towards systemic change. Governments and international organizations are increasingly recognizing the importance of sustainability in the fashion industry and are taking steps to encourage and regulate it.



Ultimately, sustainability in fashion is about making conscious choices that take into account the long-term impact of our fashion choices. It's about being aware of the impact of our fashion choices on the world and making choices that align with our values and goals for a more sustainable future.

OUR SOLUTION

As a young and emerging fashion brand, we have set a lofty yet essential goal for ourselves – to limit fast fashion. We recognise that in a world that values speed, cheapness, and mass production, the fashion industry has suffered a great deal. But what exactly does slow fashion mean? And how does it benefit the fashion industry?



To put it simply, slow fashion is about producing high-quality garments in an ethical and sustainable way. Instead of following the conventional model of producing large quantities of clothes that are only meant to last for a short period of time, slow fashion brands create clothing that is meant to last. They use quality materials and put more time and effort into every piece, ensuring that they are made to withstand the test of time.



The benefits of this approach are vast. For one, it helps to combat the problem of fast fashion, which is notoriously harmful to the environment. By producing clothes that are meant to last, slow fashion brands are reducing waste and promoting a more sustainable approach to fashion. Additionally, by creating quality garments, they are also promoting the idea of buying fewer but better things, which can be more cost-effective in the long run.



But the benefits don't stop there. Slow fashion also benefits the industry itself. By promoting a more sustainable approach to fashion, it encourages other brands to follow suit. This, in turn, can lead to a shift in the entire industry towards more ethical and sustainable practices. Slow fashion also provides more opportunities for skilled artisans, who may have been pushed out by mass production in the past. This can lead to the creation of more jobs and a more diverse range of products available on the market.



Overall, our aims to limit fast fashion and embrace the principles of slow fashion are not only admirable but essential in a world where the fashion industry is in dire need of change. By promoting sustainable practices, encouraging quality over quantity, and providing a platform for skilled artisans, we are setting an example for other brands to follow and helping to create a brighter future for fashion.

We are committed to...

01.

SAVING WATER WITH MORE SUSTAINABLE FABRIC CHOICES INCLUDING DEADSTOCK

02.

MANUFACTURING LOCALLY IN LONDON TO REDUCE OUR CARBON FOOT PRINT

03.

INSTALLING ECONOMIC MOTORS INTO ALL OUR SEWING MACHINES, SAVING AN EXTRA 20% OF ELECTRICITY AND INSTALLINGLED LIGHT FIXTURES SAVING OVER 90% OF ENERGY

04.

MINIMISING PACKAGING WHERE POSSIBLE. WE DO NOT USE PLASTICS AND ALL OUR PACKAGING IS 100% BIODEGRADABLE.

05.

SWIMWEAR FABRICS MADE WITH ECONYL® 

REGENERATED YARN FROM NYLON WASTE

OUR PROMISE/ AIMS

Ama Thea The Label is more than just a brand. It is a movement towards sustainable and ethical fashion. We take pride in delivering quality products that will last a lifetime. Our goal is not just to create a single outfit but rather a lifelong relationship with our customers. That's why we use only sustainable fabrics that are eco-friendly and leave no carbon footprint.



Our commitment towards sustainability is not just limited to fabrics. We ensure that our machinists are working under ethical conditions and treated with the respect and dignity they deserve. From the farmer who grows the cotton to the skilled worker who stitches the final product, everyone involved in the production process is valued. Our entire supply chain is paid a competitive wage for their hard work.



We understand the negative impact that waste can have on the environment, which is why we strive to reduce waste throughout the production process. By minimising waste, we can significantly decrease our environmental impact.



Our 100% biodegradable packaging is a testament to our commitment to sustainability. We believe that our responsibility to the planet does not end with the sale of our products. We go the extra mile by ensuring that even our packaging is eco-friendly.



Our mission at Ama Thea The Label is simple. We believe in making a positive impact on the planet through sustainable and ethical fashion. Our passion and dedication towards this goal reflect in everything we do, from sourcing sustainable fabrics to using biodegradable packaging. Join us in this movement towards sustainable fashion and make a difference with every purchase.

SHOP SUSTAINABLY

Image by Brian Breeden

LEARN MORE ABOUT SUSTAINABILITY 

Sustainability is at the heart of everything we do at Ama Thea The Label. We use only natural, organic, and recycled fabrics to create modern and stylish clothes that not only look good but feel good to wear. We also take measures to ensure that our production process is ethical and sustainable, which includes minimizing water usage and waste. Our commitment to sustainability is reflected in our clothing, and we are excited to share it with you.

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