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Image by Ethan Bodnar


At Ama Thea The Label, we know that sustainability is the key to a brighter future. We source materials that have a low impact on the environment, such as 100% organic cotton, deadstock fabrics and ECONYL® which is made from regenerated nylon and is obtained from discarded fishing nets, carpet fluff, and other nylon waste. We also use innovative technology to reduce the amount of water and energy used in our production process. We believe in creating clothing that is stylish, functional, and sustainable - so you can look good and feel good about your choices!


Sustainable clothing is no longer just a trend but a necessity. With the impact of fast fashion on our environment and social issues, consumers are now looking for brands that offer more than just style and quality but also ethical and environmental practices.

So, what makes a clothing brand sustainable? The answer lies in its commitment to sustainable practices, from sourcing materials, production methods, to the end-of-life cycle.

For one, a sustainable clothing brand uses sustainable and ethical materials. These materials should be grown or produced in a way that does not harm the environment or the people involved in the production process. Brands that use recycled materials like recycled polyester or repurposed cotton not only help reduce waste but also support the circular economy.

Another key element of a sustainable clothing brand is the production process. A sustainable brand ensures that its production practices are safe and ethical, both for workers and the environment. The production process should involve responsible energy consumption, waste management, and reduced carbon footprint.

Furthermore, a sustainable clothing brand designs and creates garments with durability in mind. Garments that last longer and require fewer replacements not only save consumers money in the long run but also contribute to reducing waste. Brands that promote and practice slow fashion principles, like producing timeless pieces and offering repairs or alteration services, encourage a sustainable approach to fashion.

Finally, a sustainable clothing brand should also take responsibility for its end-of-life cycle. They should provide a way for customers to recycle, repurpose, or upcycle their garments to reduce the impact on the environment.

In conclusion, a sustainable clothing brand encompasses more than just the product it produces. A sustainable brand is transparent, ethical, and responsible for its entire production process and product life cycle, contributing to a healthier planet and society. As consumers, we have the power to make informed decisions and support brands that align with our values and contribute to a more sustainable future.


ama thea the label logo


Ama Thea The Label is a fashion brand with a mission to make sustainable fashion accessible and stylish for everyone.


All our materials are vegan. We are committed to using deadstock fabric and recycling waste to reduce our impact on the environment. Our use of water-based inks for printed fabrics ensures that our products are not only eco-friendly but also safe for consumers. Our commitment to quality is evident in the high-quality fabrics and trims we use in all our products.  For our swimwear, we use ECONYL® which is made from regenerated nylon and is obtained from discarded fishing nets, carpet fluff, and other nylon waste. By using this innovative fabric, we can help reduce the amount of waste that ends up in our oceans, thus contributing to a cleaner and healthier environment. Another practice we believe in, is using deadstock fabric. One of the main ways we use deadstock fabric is by creating limited-edition collections. By repurposing unused materials, deadstock fabric helps reduce textile waste, which is a significant issue in the fashion industry. It prevents perfectly good materials from ending up in landfill and reduces the need for new production, conserving valuable resources like water, energy, and raw materials. We also ensure that all our manufacturing processes are energy-saving by using economical motors.


At Ama Thea The Label, our commitment to environmental responsibility is evident in our approach to sustainable packaging practices. We understand the importance of eliminating plastic packaging and minimising overall packaging waste, which is why we opt for limited, eco-friendly packaging. Our packaging materials include 100% biodegradable options, as well as recycled swing tags and hygiene stickers that can be fully recycled. Furthermore, we've replaced traditional woven polyester brand labels with heat press care labels and recycled polyester, and our branded gold metal tags are constructed from premium, chemical-free metals that are water-resistant and long-lasting. At Ama Thea The Label, we're dedicated to delivering high-quality products that also align with our eco-friendly values.


Efficiency and waste minimisation are the primary focus of our manufacturing methods at every stage. Our commitment to achieving zero waste is reflected in our efforts to transform leftover fabric into beautiful accessories. For any leftover material that cannot be repurposed, we opt for sustainable recycling. We strive to keep our products and fibres in use for as long as possible, whether through recycling or reuse. In order to avoid excess inventory, we produce limited styles in small quantities, thereby reducing the waste generated during production. Apart from waste reduction, sustainability is also a top priority for us. We choose more sustainable fabric options such as deadstock, and manufacture locally in London to minimise our carbon footprint. Furthermore, we have installed energy-saving LED light fixtures and economic motors in all our sewing machines, resulting in significant savings in electricity and energy.

With Ama Thea The Label, you can enjoy fashion that is not only stylish but also environmentally friendly. Shop with us today and be part of the sustainable fashion revolution.


With our decision to manufacture our products in London, we not only produce high-quality items but also support our local UK workforce. We provide ethical working conditions for all employees, making sure they feel safe and valued. Employees are paid a competitive wage that ensures they are adequately compensated for their hard work and dedication to our brand.

Embracing diversity is a paramount value to us, as we recognise the inherent ability of individuals from all genders, ages, and races to produce exceptional and high-quality products.

Apart from a livable wage, Ama Thea The Label offers a lively work environment where our employees can thrive, collaborate and enjoy coming to work. Whether it’s the inviting décor or the friendly interactions with colleagues, employees feel excited about what they do and feel motivated to deliver exceptional results. Ama Thea The Label recognises that a happy workforce is a productive workforce, and that is why we strive to keep our team motivated and satisfied at all times.

From production workers to top management, everyone at Ama Thea The Label is valued and respected. We believe that every employee plays a crucial role in the brand’s success, and that is why we strive to create a conducive working environment where everyone can thrive. Our dedication to our employees' well-being is reflected in our commitment to providing ethical working conditions and competitive wages. We work closely with all our suppliers and sort out all fabrics and trims personally, to ensure sustainable value are aligned and are as they say they're being produced. For Ama Thea The Label, it is more than just making stylish and trendy clothing; it's about creating a culture of respect, growth, and excellence in everything we do.


Image by Augustine Wong


We believe in the importance of transparency in the fashion industry and strive to be as ethical and sustainable as possible. Our garments are made with a variety of eco-friendly materials, such as organic cotton and recycled fabrics, and we work with fair trade factories to ensure that everyone involved in the production process is treated fairly. In addition to our clothing, we also offer a blog where we share tips and resources for living a more sustainable lifestyle.


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